An always-on conversions campaign, supported by outdoor, that positioned the Biennale as a landmark art and culture moment in Riyadh.
What did iMetric do for the Diriyah Contemporary Art Biennale? iMetric ran a digitally focused, always-on conversions campaign with occasional awareness bursts and an outdoor launch, optimising across channels, targeting and creative to drive visitation to the exhibition from across KSA and the region.
The challenge
Drive visitations to the exhibition and position the Biennale (DCAB) as a key art and culture event in Riyadh, attracting art enthusiasts, cultural connoisseurs, youth and families from KSA and the region.
What iMetric did
iMetric delivered a multi-layer, full-funnel campaign — tapping social platforms plus partnerships with Shahid, Teads, Lovin Saudi and programmatic — and optimised relentlessly across channels, targeting and creative, supported by an outdoor launch.
The outcome
- 141,000 tickets sold — 2.2M web visits at a 9% conversion rate
- 556M digital impressions — plus 63.6M OOH pass-bys for a 61% total reach
- 4.3M clicks — across an always-on conversions campaign
Services used
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