What we do

Marketing Services

Eight services, one system: strategy, media, data and talent, planned and measured against reach, engagement and conversion across KSA, UAE, Qatar and Lebanon.

01Capabilities

What we deliver

What services does iMetric offer? iMetric delivers eight services: digital and social strategy, media campaigns, programmatic advertising, data analytics and reporting, influencer marketing, SEO/GEO, UX optimization, and a knowledge centre for training. Every engagement is measured against reach, engagement and conversion targets, so clients see media spend translated directly into growth across KSA, UAE, Qatar and Lebanon.

01

Digital & Social Strategy

iMetric builds integrated digital and social ecosystems across MENA: strategy, bilingual content, community management and paid social, measured on engagement and conversion.

  • Strategy
  • Channel mix
  • Creative
  • Always-on
Measured across full funnel — awareness to conversion
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02

SEO & AI Search (GEO)

Technical SEO, content and structured data plus Generative Engine Optimization (GEO), so brands rank in Google and get cited by AI assistants…

  • Technical SEO
  • Content & schema
  • AI answers (GEO)
  • Local SEO
Measured by rankings, AI-answer citations & organic growth
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03

Media Campaigns

iMetric plans and executes media campaigns across MENA: programmatic, paid social, search and video that build meaningful engagement between brands and consumers.

  • Paid search
  • Paid social
  • Programmatic
  • Retail media
Measured against reach, engagement & conversion
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04

AI-Driven Analytics & Reporting

iMetric turns marketing data into AI-driven insights and recommendations: tracking, attribution and clear reporting that connect every dirham of spend to a…

  • Attribution
  • Dashboards
  • AI insights
  • Reporting
Live KPI dashboards, weekly readouts
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05

User Experience Optimization

iMetric audits and improves UX/UI across web and app, using AI-assisted behaviour analysis to find the friction, then testing and measuring the…

  • Audit
  • A/B testing
  • AI analysis
  • Conversion
Measured by conversion rate lift & bounce reduction
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06

Marketing & AI Training

iMetric's Knowledge Center runs workshops, trainings and seminars for brand teams, including AI in marketing, grounded in experience from 1450+ campaigns.

  • Workshops
  • Seminars
  • AI training
  • Online
Measured by learner satisfaction & competency uplift
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07

Programmatic Advertising — DYNADS DSP

iMetric runs programmatic advertising at scale across MENA through DYNADS, a proprietary DSP built to run any campaign type with full transparency…

  • DSP
  • Display
  • Video
  • DOOH
Measured by viewable impressions, CPM & ROAS
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08

Influencer Marketing

iMetric connects brands with the best MENA talent: a dedicated team that identifies, briefs and measures regional influencer campaigns end to end.

  • Talent sourcing
  • Briefs
  • Measurement
  • Compliance
Measured by authentic reach, engagement & earned EMV
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One conversation, four offices, the whole region's media landscape.

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