Case Studies — Our Work Across the Middle East

F1 STC Saudi Arabian Grand Prix — Selling Out Race Day & Concerts

Full-funnel, data-driven media sold out race day and the concerts — 210,000+ tickets and 84,702 transactions.

Jeddah Season — 545K Tickets Across a Coastal Summer

A result-driven, lower-funnel campaign drove 545K tickets and 405K app downloads off 1.18B impressions.

Riyadh Season — 680K Tickets for the Kingdom’s Flagship Season

Full-journey paid and social — heatmaps, attribution and cross-device targeting — drove 680K ticket sales.

Diriyah Contemporary Art Biennale — 141K Tickets for Saudi Art

An always-on digital + OOH campaign drove 141K tickets and 2.2M web visits at a 9% conversion rate.

Misk — 10th Anniversary of Empowering Saudi Youth

A social, search and programmatic mix delivered 98M impressions, 28M video views and 4.2M engagements.

KAEC — 36,200 Qualified Leads at 81% Lower Cost

Qualified lead-gen across KSA cut cost-per-lead 81% and delivered 769% ROI on 36,200 leads.

Riyadh Marathon — Doubling Registrations Year on Year

Data-driven media drove 33,786 registrations at a 69% lower cost per lead year on year.

MBSC — Recruiting 500+ Top Talent for Graduate Programs

A search and social campaign enrolled 521 students across three graduate programs, over-delivering on the 500+ target.

Salam — Scaling SIM Activations in a Saturated Telecom Market

Advanced data and multilevel optimisation lifted SIM activations 215% while cutting cost per activation 51% in three months.

MSC Cruises — Filling Sailings Across the Gulf

Islamic Arts Biennale 2023 — 88.7K Tickets for a Landmark Exhibition

An online + offline campaign hit ticket targets in half the planned period — 221K visitors at a 9.51% conversion rate.

Diriyah Season — 139K Tickets Across a Five-Month Cultural Season

A five-month, behaviour-led season delivered 139K tickets, 650M impressions and 56.4M video views.

Diriyah Tennis Cup — Filling the Stands with Smart Optimisation

Multi-platform optimisation drove ticket sales at a 165 SAR cost per conversion, 72% of traffic from Riyadh.

Saudi Cup — Turning Race-Day Buzz into Ticket Sales

Non-linear optimisation and landing-page testing lifted conversion from 0.3% to 0.8%.

Ministry of Investment — Global Lead-Gen Across 8 Markets

Hyperlocal, native-language B2B targeting across 8 markets delivered 1,190 leads and 174 meetings.

Ministry of Tourism — Recruiting for a National Training Program

A search + social recruitment drive delivered 25,771 applications off 28.3M impressions.

Hope Hackathon — 49,000 Innovators, Local & Global

A global social/search/programmatic mix registered 49,000 innovators off 116M impressions.

BIBAN — Global Lead-Gen for Saudi’s Flagship SME Forum

A global awareness + lead campaign registered 37K SMEs, investors and entrepreneurs for BIBAN.

Saudi Media Forum — Reaching the Media World

High-reach video promoted the forum to the media world — a 41% view rate off 68M impressions.

Sports for All — Making Movement a National Habit

A national awareness campaign lifted ad recall +5.1% and favorability +3.2% off 154M impressions.

Sports for All Expo — Filling the Venue

Multi-channel online ticketing filled 83.6% of capacity — 12,532 attendees.

KAFD Art Culinary Canvas — Channel-Led Attention

Channel optimisation drove 90K clicks at a 1.14% CTR, peaking at 2.01% on Snapchat.

Alinma — Driving Credit-Card Applications with First-Party Data

MMP-linked custom and lookalike audiences delivered 5,520 credit-card leads at an 8% conversion rate.

Al Rajhi — Driving Outbound Card Spend at 426M Impressions

A high reach-and-frequency campaign drove outbound-spend awareness — 426M impressions and 32M reach.

D360 Bank — Reaching Gender Parity in App Acquisition

A behaviour-led Pink October push lifted female users from 5% to 50% — gender parity at a 15 SAR CAC.

Kaheel — 15,500 Luxury Real-Estate Leads, 50% Over Target

Beat the 10,000-lead target by 50%+ — 15,500 leads, 12% to appointment and 5.5% to sale.

Jubail Island — Premium Real-Estate Leads in Abu Dhabi

Search + Meta focus grew leads 30% while cutting cost-per-lead 19% for premium Abu Dhabi real estate.

KSG — 102K Global Leads for Real-Estate Investment

A global awareness + lead campaign delivered 102K leads at a 3.4% conversion rate off 245M impressions.

Infiniti — Qualified Luxury-Auto Leads from First-Party Data

CRM and lookalike precision delivered 5,700 leads at an 11.63% conversion rate.

GAC — A Ramadan Offers Campaign That Over-Delivered

A multi-platform, A/B-tested Ramadan campaign beat its KPIs by 17% off 52M impressions.

Red Sea — A B2C Launch from Zero to Market Dominance

A standing-start B2C launch built 51–69% brand recall — 1.4B impressions and 738M video views.

Doha Expo — A Low-Carbon Campaign Across the Region

A low-carbon, multi-channel campaign reached 85M+ users and 600M impressions for the Doha Expo.

SAL — Recruiting 12,000 Qualified Applicants

CRM-optimised targeting over-delivered the 10,000-applicant goal by 20% at a 70% qualification rate.

Suncola — Relaunching a Brand Through a Song

A persona-led relaunch reached 7.5M users with 60–90% video completion and ~50% over-delivery.

Rabea Tea — Owning the Gaming Scene

A gaming-led campaign delivered 5× higher engagement than benchmarks, beating target by 53%.