A test-and-learn campaign that optimised the full path to purchase for one of the world’s richest horse races.
What did iMetric do for the Saudi Cup? iMetric ran an awareness campaign alongside ticket-sales tracking, using a non-linear approach and landing-page testing to refine creative, geo-targeting and channels toward the highest conversion rates.
The challenge
Generate and track ticket sales for the Saudi Cup while building awareness, and lift a low baseline conversion rate.
What iMetric did
iMetric tested landing pages and followed a non-linear, attribution-led approach, optimising creative, geo-targeting and channels after an initial learning week.
The outcome
- Conversion lifted 0.3% → 0.8% — more than doubling efficiency
- 82,000 web visitors — driven to the ticketing journey
- 2% bounce rate — from a tightly optimised landing experience
Services used
See more of iMetric’s work in our portfolio.
