A global awareness-and-leads campaign that filled the Kingdom’s flagship SME forum.
What did iMetric do for BIBAN? iMetric created mass awareness for BIBAN and generated qualified registrations globally — segmenting by intent, income and behaviour, retargeting engaged users and expanding via lookalikes across premium local news outlets and rich-media formats.
The challenge
Create mass awareness for BIBAN and generate qualified leads globally among SMEs, business owners, investors and entrepreneurs seeking opportunities in KSA.
What iMetric did
iMetric segmented audiences by intent, income and behaviour, retargeted website visitors and event-page viewers, expanded with lookalikes, and used diversified channels and rich-media formats for reach and frequency.
The outcome
- 37,000 registrations — SMEs, investors and entrepreneurs
- 5M clicks — at a 1.24% CTR
- Global reach — across premium local news outlets
Services used
See more of iMetric’s work in our portfolio.
