An optimisation-led ticketing campaign that filled the Sports for All Expo.
What did iMetric do for the Sports for All Expo? iMetric drove online ticket bookings across multiple channels, optimising by channel, audience and creative to fill the venue.
The challenge
Drive online ticket bookings and fill the venue for the Sports for All Expo.
What iMetric did
iMetric ran multi-channel online ticketing and optimised continuously by channel, target audience and creative.
The outcome
- 12,532 attendees — 83.6% venue occupancy
- 43M impressions — driving bookings
- 2.78% conversion rate — from optimised ticketing
Services used
See more of iMetric’s work in our portfolio.
