A wide-reach, high-frequency campaign that drove awareness and outbound card spend among cardholders.
What did iMetric do for Al Rajhi? iMetric raised awareness and induced outbound card spend with a 50%-additional-miles offer, ensuring wide reach and visibility for Al Rajhi cardholders through high reach-and-frequency campaigns.
The challenge
Raise awareness and induce outbound spend with a 50%-additional-miles offer among Al Rajhi cardholders travelling or in-market for travel.
What iMetric did
iMetric ran high reach-and-frequency campaigns to ensure wide visibility for Al Rajhi cardholders abroad or planning travel.
The outcome
- 426M impressions — wide cardholder reach
- 32M duplicated reach — 2.6M clicks
- 0.62% CTR — sustained at scale
Services used
See more of iMetric’s work in our portfolio.
