A data-driven acquisition push that rebalanced a male-dominated user base to gender parity.
What did iMetric do for D360 Bank? iMetric diversified D360’s 80% male-dominated user base by accelerating female acquisition through a Pink October initiative — deep behavioural mapping, high-affinity channels and tailored creative for the female demographic.
The challenge
Diversify D360’s 80% male-dominated user base by accelerating female acquisition.
What iMetric did
iMetric used deep behavioural mapping to identify high-affinity channels and tailored creative for the female demographic, with data-driven channel selection and hyper-targeted messaging.
The outcome
- Female usage 5% → 50% — gender parity achieved
- 256K installs — at a 15 SAR cost of acquisition
- 330M impressions — 3.6M clicks at a 7% conversion rate
Services used
See more of iMetric’s work in our portfolio.
