A tightly focused performance campaign that grew high-value real-estate leads while driving cost down.
What did iMetric do for Jubail Island? iMetric generated high-quality leads for Jubail Island’s flagship Bada Al Jubail project — focusing on Google Search and Meta, with intent- and income-based segmentation, high-intent retargeting and lookalike expansion.
The challenge
Generate high-quality leads for premium Abu Dhabi real estate (the flagship Bada Al Jubail project) at the lowest CPL and strongest lead quality.
What iMetric did
iMetric concentrated on Google Search and Meta based on proven performance, with intent- and income-based segmentation, high-intent retargeting, and lookalike expansion from qualified leads and converted buyers.
The outcome
- +30% leads — more qualified volume
- −19% cost per lead — greater efficiency
- 6.9M impressions — 76.6K clicks at a 1.10% CTR
Services used
See more of iMetric’s work in our portfolio.
