A worldwide lead-generation campaign targeting Muslim investors for a real-estate opportunity.
What did iMetric do for KSG? iMetric created mass awareness and generated qualified leads globally among Muslim high-net-worth individuals, investors and realtors — segmenting by intent, income and behaviour with retargeting, lookalikes and premium news placements.
The challenge
Create mass awareness for KSG and generate qualified leads globally among Muslim high-net-worth investors and realtors.
What iMetric did
iMetric segmented by intent, income and behaviour, retargeted engaged users, expanded via lookalikes, and used diversified premium news placements and rich-media formats.
The outcome
- 102,000 qualified leads — at a 3.4% conversion rate
- 245M impressions — 3M clicks
- Global reach — across premium news outlets
Services used
See more of iMetric’s work in our portfolio.
