A tech-driven, full-journey campaign that optimised every step from awareness to checkout, driving 680,000 ticket sales.
What did iMetric do for Riyadh Season? iMetric pushed online ticket sales by optimising the full user journey with cutting-edge tools — web heatmaps, attribution modelling and cross-device targeting — to drive 680,000 ticket sales for the Kingdom’s flagship season.
The challenge
Create awareness and drive online ticket sales for the Kingdom’s biggest entertainment season, among general audiences and concert-goers in Riyadh and beyond.
What iMetric did
iMetric took a result- and tech-driven approach: optimising the full user journey from the “Book Now” CTA to add-to-cart and checkout, using web heatmaps, attribution modelling and cross-device targeting to maximise conversion.
The outcome
- 680,000 tickets sold — across the season
- 1.59M add-to-cart actions — from 5.6M “Book Now” CTA interactions
- 19.2M clicks — driven by full-journey optimisation
Services used
See more of iMetric’s work in our portfolio.
