A precision lead-generation engine that converted high-intent buyers into sales-event attendees and end-buyers at remarkable efficiency.
What did iMetric do for KAEC? iMetric generated qualified leads for sales events held across KSA cities — with a focus on Makkah province — using advanced audience segmentation by intent, income and behaviour, strategic retargeting and lookalike expansion, then converted them into end-buyers.
The challenge
Generate qualified leads for sales events across key KSA cities (focused on Makkah province) and convert them into end-buyers for a flagship economic-city development.
What iMetric did
iMetric deployed advanced audience segmentation by intent, income and behaviour, strategic retargeting of website visitors and event-page viewers, and lookalike-audience expansion built from high-quality leads and converted buyers.
The outcome
- 36,200 qualified leads — at an 81% lower cost per lead
- 769% ROI — from a 2.5% conversion rate
- 2.84M web visits — across the campaign
Services used
See more of iMetric’s work in our portfolio.
