Who we are
A MENA growth agency built around metrics
iMetric turns media spend into measurable growth across the Middle East, from offices in Riyadh, Beirut, Dubai and Doha.
01Our philosophy
Built around metrics
"Built around metrics" is how every engagement starts. We define what success looks like in numbers: the reach a brand needs, the engagement that signals real interest, and the conversions that move the business. Each campaign is then structured so those numbers are visible in real time, not reconstructed in a quarterly review. That discipline lets our clients see exactly how spend becomes outcome, compare channels on the same scorecard, and shift budget toward what is working while it is still working.
02Since 2018
Our story
iMetric was founded in 2018 in Beirut, Lebanon, by a team that believed regional marketing was being judged on the wrong things. From a single headquarters, the agency grew by proving its work in the numbers as well as the pitch. As clients across the Gulf asked for teams on the ground, iMetric opened offices in the markets it serves.
Today it runs four offices across the Middle East: its Beirut HQ plus offices in Riyadh, Dubai and Doha, serving Saudi Arabia, the UAE, Qatar and Lebanon. Along the way the roster has grown to 100+ brands and organisations, spanning government, automotive, luxury retail, QSR and real estate. Want to talk it through? Get in touch.
03One system
What we do
iMetric delivers eight core services that work as one system: digital & social strategy, media campaigns, programmatic advertising, AI-driven analytics & reporting, influencer marketing, SEO & AI search (GEO), user-experience optimization, and marketing & AI training.
Strategy sets the direction, media and influencers earn attention, programmatic reaches audiences at scale, experience optimization turns clicks into customers, and analytics ties all of it back to reach, engagement and conversion, so every service is accountable to the same outcomes.
04On the ground across MENA
Four offices, one region
Riyadh
Our largest market: performance media, programmatic and the national seasons.
+966 56 545 356105Trusted & certified
Certified partners
Google
Certified Partner
Meta
Blueprint
TikTok
Creative studio
Snapchat
Preferred status
Amazon
Ads Verified
X
Performance Hub
06Good to know
Frequently asked questions
iMetric was founded in 2018 and is headquartered in Beirut, Lebanon, with additional offices in Riyadh, Dubai and Doha.
It means every campaign is structured and measured against reach, engagement and conversion targets, so clients can see exactly how media spend translates into business growth.
iMetric has delivered 1450+ campaigns for 100+ brands and organisations across government, automotive, luxury retail, QSR and real estate.
A four-office regional footprint, bilingual Arabic and English delivery, certified platform partnerships and named case studies give iMetric the track record procurement teams require.
Get in touch
Tell us your goals — we'll show you the metrics.
One conversation, four offices, the whole region's media landscape.
Let's Talk Growth →