A data-driven acquisition campaign that turned high-net-worth audiences into qualified credit-card applicants.
What did iMetric do for Alinma? iMetric increased qualified applications for Alinma credit cards using a data-driven approach — linking the app’s mobile measurement partner, building custom audiences, and creating lookalikes from current and previous qualified leads.
The challenge
Increase qualified credit-card applications among high-net-worth individuals, affluent professionals, C-suites and decision-makers.
What iMetric did
iMetric linked the app’s MMP to the media platforms, built custom audiences and created lookalikes from current and previous qualified leads to focus spend on the highest-intent prospects.
The outcome
- 5,520 qualified leads — at an 8% conversion rate
- 70,000 clicks — at a 0.92% CTR
- MMP-powered lookalikes — built from qualified-lead data
Services used
See more of iMetric’s work in our portfolio.
