A focused, optimisation-led campaign that drove ticket sales for a marquee tennis event within Diriyah Season.
What did iMetric do for the Diriyah Tennis Cup? iMetric ran across multiple platforms and optimised toward the channels delivering the best ticket-sales results — focusing on channels, geo-location, audiences and creatives to keep cost per conversion low.
The challenge
Drive ticket sales for the Diriyah Tennis Cup as part of Diriyah Season, efficiently and at scale.
What iMetric did
iMetric ran across multiple platforms and continuously optimised toward the best-performing channels, geographies, audiences and creatives.
The outcome
- 86.2M impressions — 929K clicks at a 1.07% CTR
- 165 SAR cost per conversion — kept efficient through optimisation
- 72% of traffic from Riyadh — with the highest conversion rate on X
Services used
See more of iMetric’s work in our portfolio.
