A region-wide campaign that promoted the Doha Expo while honouring its low-emissions mission.
What did iMetric do for the Doha Expo? iMetric ran a multi-channel campaign targeting Qatar and the region with a focus on KSA — using travel audiences and, in line with the Expo’s mission, running programmatic on low-carbon-emission platforms.
The challenge
Promote the Doha Expo across Qatar and the region (focus on KSA) while committing to the Expo’s low-emissions vision.
What iMetric did
iMetric used a multi-channel approach across social, display, mobile and programmatic, reached travellers with history or plans to visit Qatar, and ran programmatic on low-carbon-emission platforms.
The outcome
- 600M impressions — to 85M+ users
- 800K clicks — across the region
- Low-carbon programmatic — aligned to the Expo mission
Services used
See more of iMetric’s work in our portfolio.
