An always-optimising Ramadan campaign that exceeded its performance targets for the automotive brand.
What did iMetric do for GAC? iMetric ran GAC’s Ramadan offers across multiple platforms, A/B-testing installment-vs-payment communications and optimising toward the channels and models delivering the best results in line with business objectives.
The challenge
Drive results for GAC’s Ramadan offers across platforms, optimising toward business objectives.
What iMetric did
iMetric used multiple platforms and optimised toward the best-performing channels and models, A/B-testing installment vs payment communications and optimising accordingly.
The outcome
- +17% over-delivery — on KPIs
- 52M impressions — 547K clicks
- 1.96% conversion rate — at a 1.04% CTR
Services used
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