A precision automotive campaign that turned high-income intenders into qualified Infiniti leads.
What did iMetric do for Infiniti? iMetric delivered qualified leads for Infiniti by precisely targeting high-net-worth, luxury-seeking and family-oriented car buyers — using Infiniti’s CRM database, lookalikes from site visitors, and behavioural signals from luxury-SUV searchers.
The challenge
Deliver qualified leads among high-income, luxury-seeking and family-oriented car buyers.
What iMetric did
iMetric targeted precisely using Infiniti’s CRM database (previous leads and past owners), lookalikes built from website visitors and high-engagement users, and behavioural signals from luxury-SUV searchers.
The outcome
- 5,700 qualified leads — at an 11.63% conversion rate
- 12M impressions — 49K clicks
- CRM + lookalike targeting — high-net-worth precision
Services used
See more of iMetric’s work in our portfolio.
