A lower-funnel, result-driven campaign that turned summer awareness into 545,000 tickets sold and 405,000 app downloads.
What did iMetric do for Jeddah Season? iMetric ran a result-driven campaign focused on ticket sales and app downloads, applying sophisticated optimisation including cross-event retargeting and in-app action linking across the multiple zones of Jeddah Season.
The challenge
Build awareness for the season and convert it into ticket sales and app usage among general audiences and concert-goers in Jeddah and the surrounding regions.
What iMetric did
iMetric focused on lower-funnel results — pushing ticket sales and app downloads on both web and mobile — and optimised continuously throughout the season with cross-event retargeting and in-app action linking.
The outcome
- 545,000 tickets sold — across the season’s events and zones
- 405,000 app downloads — with in-app actions linked for retargeting
- 1.18B impressions — 17M clicks driving awareness and demand
Services used
See more of iMetric’s work in our portfolio.
