A precision luxury real-estate campaign that beat its lead target by more than half while positioning a premium brand.
What did iMetric do for Kaheel? iMetric set out to achieve 10,000 qualified leads to drive sales of 450–500 luxury residential units and position Kaheel as a leading luxury brand — and delivered over 15,500 leads, exceeding the target by more than 50%.
The challenge
Achieve 10,000 qualified leads in a limited timeframe to drive sales of 450–500 luxury residential units, and position Kaheel as a leading luxury brand in a saturated market.
What iMetric did
iMetric reached high-net-worth individuals, investors and realtors globally with intent-, income- and behaviour-based segmentation, strategic retargeting and lookalike expansion.
The outcome
- 15,500 qualified leads — 50%+ over the 10,000 target
- 40M impressions — to 5.2M unique users
- 12% lead-to-appointment — 5.5% lead-to-sale, above benchmark
Services used
See more of iMetric’s work in our portfolio.
