A data-led recruitment campaign that exceeded its applicant target by 20%.
What did iMetric do for SAL? iMetric reached recently graduated audiences to promote SAL’s Towsal Professional Program — optimising on the client’s CRM data to focus on the most qualified audiences and channels, over-delivering on the 10,000-applicant target by 2,000.
The challenge
Register 10,000 qualified applicants to SAL’s Towsal Professional Program among recent graduates aged 21–23.
What iMetric did
iMetric optimised campaign performance against the client’s CRM data to focus on the most qualified audiences and channels.
The outcome
- 12,000 qualified applicants — 20% over the 10,000 target
- 70% qualification rate — high applicant quality
- 11M impressions — 47K clicks
Services used
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