A performance-led growth play that scaled SIM activations and slashed acquisition cost in a fiercely competitive telecom market.
What did iMetric do for Salam? iMetric generated the maximum number of SIM activations at the lowest cost per activation through advanced data collection, audience retargeting and constant multilevel optimisation across creatives, placements, budget, packages and languages.
The challenge
Drive SIM activations at the lowest possible cost per activation in a highly saturated, fiercely competitive Saudi telecom market.
What iMetric did
iMetric combined advanced data collection and audience retargeting with continuous multilevel optimisation — creatives, placements, budget, packages and languages — to compound efficiency over the campaign.
The outcome
- +215% SIM activations — in three months
- −51% cost per activation — over the same period
- Multilevel optimisation — across creative, placement, budget and language
Services used
See more of iMetric’s work in our portfolio.
