iMetric builds integrated digital and social ecosystems across the Middle East — strategy, bilingual content, community and paid social on Meta, TikTok, Snapchat and X — aligned to business goals, measured on engagement and conversion.
What is iMetric’s Digital & Social Strategy service? iMetric’s Digital & Social Strategy service builds the connected ecosystems that grow brands across the Middle East — spanning digital, social and app channels. The team owns strategy, Arabic and English content, community management and paid social on Meta, TikTok, Snapchat, Instagram and X, measuring success on engagement and conversion rather than vanity metrics. Clients include government entities, retail brands and regional enterprise across Saudi Arabia, the UAE, Qatar and Lebanon.
Digital and social work better as one system
The Gulf has some of the world’s highest social media penetration, and most brands feel the pressure to be everywhere at once. The result is content produced per-platform, budgets split by channel, and no shared scorecard — so no one knows which activity is actually driving business. iMetric treats digital and social as one integrated system: a single strategy sets where each channel plays, what it earns, and how it connects to every other touchpoint. Every piece of content has a job in the funnel. Every dirham of paid social backs what earns genuine engagement. And one set of analytics closes the loop from impression to conversion.
Our approach
We run digital and social in fast, evidence-driven cycles: plan against measurable objectives, publish, read the data, and double down on what works. Organic content earns reach and genuine engagement; paid social scales the proven winners and adds precise targeting; community management converts engaged audiences and protects the brand in real time. Because the same team owns strategy, content, community and paid, there is no handoff where insight gets lost. Our data & analytics layer connects social activity to the conversions it drives, so return is a number you can point to.
Platforms & partners
- Meta Business Partner
- TikTok
- Snapchat
- X (Twitter)
- YouTube
Related services
Digital & Social Strategy works hand in hand with Media Campaigns for paid scale, Programmatic Advertising for reach across premium inventory, Influencer Marketing to amplify with regional talent, and Data Analytics to measure it all. Browse the services hub.
Where we deliver
Our strategy teams create and manage in Arabic and English from Riyadh, Dubai and Beirut, serving brands across Saudi Arabia, the UAE, Qatar and Lebanon.
Frequently asked questions
What does a digital and social strategy cover?
A digital and social strategy sets which channels your brand invests in, what role each plays across the funnel, and how performance is measured — connecting organic content, paid social and community management into one accountable system rather than a series of disconnected activities.
Do you produce Arabic content?
Yes. Bilingual Arabic and English content is core to the service — written and designed for each platform by people who know the regional culture and dialects, not translated after the fact.
How do you measure social ROI?
We tie social activity to engagement and conversion metrics — clicks, messages, leads, visits and sales — through proper tracking, so return is reported against business outcomes rather than follower growth or reach alone.
What an engagement can include
Scope is shaped around each client and package. A typical engagement can include:
Digital & social strategy
Channel mix, audience mapping and content strategy aligned to your business goals and the regional calendar.
Bilingual content & creative
Arabic and English content built for each platform — short-form video to static — by people who know the regional culture.
Community management
Responsive, on-brand moderation and engagement in Arabic and English, at the pace the region demands.
Paid social
Full-funnel campaigns on Meta, TikTok, Snapchat and X, tied to conversion goals and optimised in real time.
Conversions API (CAPI)
Server-side conversion tracking set up for your social ad accounts, so measurement stays reliable as browser-based signals fade.
App channel integration
Connecting social strategy to app store presence and in-app engagement so the ecosystem is complete.
Social listening & analytics
Sentiment, share of voice and performance reporting that feeds directly back into the next sprint.
