A high-volume recruitment campaign that connected Saudi jobseekers with a national tourism-training program.
What did iMetric do for the Ministry of Tourism? iMetric ran a campaign toward 100,000 registrations for a tourism-training program built for jobseekers, driving 25,771 “apply now” actions across search and social.
The challenge
Drive registrations to a national tourism-and-hospitality training program aimed at giving jobseekers the professional skills the industry needs.
What iMetric did
iMetric reached jobseekers across search and social with clear apply-now messaging, optimising toward qualified applications.
The outcome
- 25,771 application clicks — from 28.3M impressions
- 368K clicks — at a 1.44% CTR
- National reach — across the Kingdom
Services used
See more of iMetric’s work in our portfolio.
