A national awareness campaign promoting movement as essential to human health.
What did iMetric do for Sports for All? iMetric enhanced awareness of the Sports for All Federation (SFA) through a high-reach campaign that promoted movement as a necessary element of human health — lifting ad recall and favorability.
The challenge
Enhance awareness of the Sports for All Federation and promote movement as essential to human health.
What iMetric did
iMetric ran a high-reach, video-led awareness campaign across channels, measuring brand lift to confirm impact.
The outcome
- 154M impressions — 21M video views
- +5.1% ad recall lift — +3.2% favorability
- 46M duplicated reach — nationwide
Services used
See more of iMetric’s work in our portfolio.
