A channel-optimised campaign that drove attention to KAFD’s Art Culinary Canvas experience.
What did iMetric do for KAFD’s Art Culinary Canvas? iMetric used multiple platforms and optimised toward the channels delivering the best click performance — focusing on channels, geo-location, audiences and creatives.
The challenge
Drive attention and attendance to KAFD’s Art Culinary Canvas, efficiently across channels.
What iMetric did
iMetric ran across platforms and optimised toward the best click-performing channels, geographies, audiences and creatives.
The outcome
- 7.9M impressions — 90K clicks at a 1.14% CTR
- Highest CTR on Snapchat — at 2.01%
- Efficient reach — through continuous optimisation
Services used
See more of iMetric’s work in our portfolio.
