iMetric plans and executes media campaigns across the Middle East — programmatic, paid social, search, display and video — built to create meaningful engagement between brands and consumers, measured from reach to conversion.
What is iMetric’s Media Campaigns service? iMetric’s Media Campaigns service plans and executes paid media across the Middle East — programmatic, paid social, search and video — with a single objective: creating meaningful engagement between brands and consumers. As a certified partner of Meta, Google, Amazon, TikTok, Snapchat and X, iMetric allocates budgets against reach, engagement and conversion targets and instruments every campaign so performance is visible from day one. From government-scale activations to brand-building for regional enterprises, campaigns are measured on business outcomes.
Media in MENA works best as a single system
Media in MENA is fragmented and fast-moving: audiences split across Meta, TikTok, Snapchat, YouTube and Google; inventory prices swing with the season; and Arabic and English creative perform very differently. Brands that buy channel-by-channel end up optimising each silo against a different yardstick — and losing the budget that should have flowed to the best performer. iMetric runs campaigns as one cross-channel system with a single scorecard, so spend follows results across platforms instead of being trapped inside them. The same rigour that delivered 381 million impressions and 100 million video views for the F1 Saudi Arabian Grand Prix 2024 applies to every campaign we run.
Our approach
We start from the conversion you need and work backwards. Every plan maps spend to the three stages of the Metrics Formula — reach to build qualified audiences, engagement to earn their attention, and conversion to turn that attention into action — then instruments each campaign so performance is visible the day it goes live. Weekly, budget moves toward what is working and away from what isn’t; monthly, we report against the targets we set at the start. When search intent needs to be captured alongside display reach, we fold SEO and SEM disciplines into the campaign plan rather than treating them separately. Our data & analytics team owns the measurement layer, so the numbers you optimise on are the same numbers that prove the result.
Platforms & partners
- Meta Business Partner
- Google Premier Partner
- Amazon Ads
- TikTok
- Snapchat
- X (Twitter)
Related services
Media Campaigns work best alongside Programmatic Advertising via the DYNADS DSP for scale, Digital & Social Strategy for always-on brand presence, Influencer Marketing for creator-led amplification, and Data Analytics to measure it all. See the full range on the services hub.
Where we deliver
iMetric runs campaigns for brands across the region from offices in Riyadh, Dubai and Beirut, covering Saudi Arabia, the UAE, Qatar and Lebanon.
Frequently asked questions
What types of media campaigns does iMetric run?
iMetric plans and executes the full spectrum of paid media — programmatic display, paid social (Meta, TikTok, Snapchat, X), search (Google Ads), video (YouTube, OTT), and retail media (Amazon) — across Arabic and English, measured on reach, engagement and conversion outcomes.
Do you handle bilingual Arabic and English campaigns?
Yes. Bilingual campaign creative and targeting is standard — Arabic and English audiences behave differently and respond to different messages, so we build for both from the strategy stage rather than duplicating English campaigns into Arabic.
How is campaign performance reported?
Every campaign is tied to reach, engagement and conversion targets and instrumented with tracking from day one, so spend can be optimised in real time and reported against the goals set at the outset rather than channel-level metrics that don’t connect to business outcomes.
What an engagement can include
Scope is shaped around each client and package. A typical engagement can include:
Media planning & strategy
Channel mix, audience and budget plans built from your conversion goals.
Paid social campaigns
Full-funnel buying on Meta, TikTok, Snapchat and X in Arabic and English, tied to conversion.
Search campaigns (SEM)
Google Ads, Shopping and Performance Max managed to a target cost per conversion in both languages.
Video & YouTube
Reach and consideration campaigns across YouTube, OTT and in-stream video at scale.
Retail media (Amazon)
Amazon Ads and marketplace media that capture demand at the point of purchase.
Cross-channel optimisation
One budget, continuously rebalanced toward the channels and creatives that convert.
