A data-driven, non-linear campaign that turned a global motorsport weekend into a regional sell-out across race day and concerts.
What did iMetric do for the F1 Saudi Arabian Grand Prix? iMetric ran a full-funnel, data-driven campaign — CDP integration, web-visitor retargeting and constant cross-platform optimisation, supported by a 360° offline push in airports, outdoor and TV — to achieve a complete sell-out of tickets for both race day and the concerts.
The challenge
Achieve a complete sell-out of tickets for both race day and the concerts, reaching motorsport fans, youth and families, and concert-goers across the Kingdom in a tight, high-pressure window.
What iMetric did
iMetric adopted a data-driven approach built on CDP integration and web-visitor retargeting, paired with a non-linear media strategy and heavy optimisation to put budget in the right platform, format and moment of the consumer journey — all reinforced by offline campaigns in airports, outdoor and on TV.
The outcome
- +380M impressions — region-wide visibility across race weekend, with 2.1M clicks
- +210,000 tickets sold — 84,702 transactions at a 15% conversion rate
- 6M reached on Snapchat Lens — +9% purchase intent and a trending hashtag on race day
Services used
See more of iMetric’s work in our portfolio.
