A milestone campaign celebrating a decade of empowering Saudi youth, reaching the future leaders of the Kingdom.
What did iMetric do for Misk’s 10th anniversary? iMetric launched a media mix of social, search and programmatic across Saudi Arabia, using custom and lookalike audiences with advanced placement and creative optimisation to reach youth interested in entrepreneurship, education, technology and leadership.
The challenge
Celebrate Misk’s decade of empowering youth and reach an audience interested in investment, entrepreneurship, education, science, technology and leadership across Saudi Arabia.
What iMetric did
iMetric ran a relevant media mix — social, search and programmatic — and applied advanced optimisation at the placement and creative level, refining communication with custom and lookalike audiences built on interests and behaviours.
The outcome
- 98M impressions — 34M reach across Saudi Arabia
- 28M video views — at a 37% video view rate
- 4.2M engagements — with youth and future-leader audiences
Services used
See more of iMetric’s work in our portfolio.
