iMetric makes brands visible where people actually look for answers: Google results, Maps, and the AI search tools that increasingly answer first. It runs SEO and AI search (GEO) as one programme, combining technical SEO, content and structured data with Generative Engine Optimization for ChatGPT, Gemini, Perplexity and AI Overviews.
What is iMetric’s SEO/GEO service? iMetric’s SEO/GEO service combines classic search engine optimization with Generative Engine Optimization — the discipline of getting a brand cited in AI-generated answers. The team audits and fixes technical SEO, builds content and structured data that both Google and language models can read, and tracks visibility across rankings and AI citations in Arabic and English. The result: when a customer searches — or asks an AI — the brand shows up, with the right facts.
Search has split in two — and most brands only optimize for half
A growing share of discovery now happens inside AI answers: ChatGPT, Gemini, Perplexity and Google’s own AI Overviews. These systems don’t rank pages the way Google does — they read, summarise and cite. A site can rank well and still be invisible to them if its content is hard to parse, its facts are inconsistent, or its structured data is missing. iMetric treats both surfaces as one programme: the technical and content work that earns rankings is engineered so the same pages get read, trusted and cited by AI — with Arabic-language search given equal weight, because that’s where much of the region’s demand actually lives.
Our approach
Every engagement starts with an audit that scores the site on both surfaces: how it ranks, and whether AI systems can read and cite it. That produces a prioritised plan — technical fixes first, then content and structured data, then the GEO layer. We ship changes in weekly cycles and measure each one, because “we published content” is an activity, not a result. Our analytics layer ties organic visibility back to the traffic and conversions it produces, so SEO/GEO is accountable to the same scorecard as every other iMetric service.
Related services
SEO/GEO works alongside Digital & Social Strategy for a consistent brand narrative, Media Campaigns to convert the demand search reveals, and Data Analytics to measure it all. See the full services hub.
Where we deliver
Our SEO/GEO team operates from Riyadh, Dubai and Beirut, running bilingual Arabic/English programmes for brands across Saudi Arabia, the UAE, Qatar and Lebanon.
Frequently asked questions
What is GEO and how is it different from SEO?
SEO earns visibility in ranked search results; GEO (Generative Engine Optimization) earns citations inside AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google AI Overviews. The two overlap — clean structure and consistent facts help both — but GEO adds specific work: answer-ready content blocks, structured data, llms.txt and claim consistency that language models can verify.
Do you optimize Arabic-language search?
Yes — Arabic is a first-class part of every programme, not an afterthought. Keyword research, content and structured data are built for both languages, with hreflang and RTL handled correctly, because a large share of search demand in KSA, the UAE and Qatar is in Arabic.
How long until SEO/GEO shows results?
Technical fixes often move measurement within weeks; content and authority building typically shows meaningful ranking movement in three to six months. AI-answer citations can appear faster once structured data and consistent facts are in place. We report monthly against a baseline taken at the start, so progress is visible rather than promised.
What an engagement can include
Scope is shaped around each client and package. A typical engagement can include:
Technical SEO
Crawlability, indexation, Core Web Vitals, hreflang and site architecture — the foundations audited and fixed, not just reported.
Content & on-page
Keyword and intent research, page briefs and bilingual Arabic/English content built to answer real queries — for people first, crawlers second.
Generative Engine Optimization
Citability engineering for AI answers — clear claims, consistent facts, llms.txt and answer-ready page structure that ChatGPT, Gemini and AI Overviews can quote.
Structured data
Schema.org markup — organisation, services, locations, FAQs — so search engines and language models get the facts from the source.
Local & Maps SEO
Google Business Profiles, NAP consistency and location pages that win the map pack in the cities that matter to you.
Visibility reporting
Rankings, organic traffic and AI-citation tracking on one dashboard — so you can see both halves of search moving.
