iMetric runs programmatic advertising at scale across the Middle East through DYNADS — a proprietary demand-side platform (DSP) built to execute any type of campaign, precisely targeted, with full transparency on reach, frequency and conversion.
What is iMetric’s Programmatic Advertising service? iMetric’s Programmatic Advertising service uses DYNADS — a proprietary top-notch demand-side platform (DSP) — to run any type of campaign, at scale, across MENA. Programmatic enables precise audience targeting across premium and open exchanges, with real-time bidding, brand-safety controls and measurable outcomes on reach, engagement and conversion. Where other agencies rely on third-party DSPs and accept their margin and reporting limitations, DYNADS gives iMetric and its clients direct control, greater transparency and the ability to optimise on data that is actually theirs.
A proprietary DSP purpose-built for the MENA market
Most programmatic buying in the region passes through a handful of global DSPs — and with them, the agency’s margin, the client’s data and the true performance of each impression. DYNADS changes this equation. Built specifically for MENA campaign requirements, it connects directly to premium and open inventory across the region, executes real-time bidding with full fraud and brand-safety controls, and surfaces the data in a reporting layer the client can actually interrogate. The result is programmatic advertising that is genuinely transparent: every impression, frequency cap and conversion attributed cleanly, so budget flows to what works. Whether the objective is brand awareness at scale or performance-driven conversion, DYNADS runs any campaign type with the same rigour.
Our approach
We start from the campaign objective and work backwards: awareness, consideration or conversion campaigns each require a different inventory strategy, bidding model and creative format. DYNADS executes against each with real-time optimisation — shifting budget toward inventory that delivers and away from what doesn’t — while our data & analytics team integrates programmatic data with the wider attribution model so every impression’s contribution to the final conversion is accounted for. For large-scale activations — the kind that drive 381 million impressions or 6 million reach — programmatic is the engine; DYNADS is the advantage.
Related services
Programmatic Advertising is most powerful alongside Media Campaigns for a unified cross-channel plan, Digital & Social Strategy for the always-on layer, and Data Analytics for attribution. See the services hub.
Where we deliver
iMetric runs programmatic campaigns across MENA from offices in Riyadh, Dubai and Beirut, covering Saudi Arabia, the UAE, Qatar and Lebanon.
Frequently asked questions
What is programmatic advertising?
Programmatic advertising is the automated buying and selling of digital ad inventory using real-time bidding and audience data — allowing campaigns to target specific audiences across thousands of publishers simultaneously, with spend optimised in real time against reach, engagement or conversion objectives.
What is DYNADS?
DYNADS is iMetric’s proprietary demand-side platform (DSP) — a top-notch programmatic buying platform built to run any type of campaign at scale across MENA. Unlike third-party DSPs, DYNADS gives iMetric and its clients direct control, greater transparency and data ownership, with reporting that connects programmatic impressions to business outcomes.
How does programmatic differ from standard media buying?
Standard media buying negotiates placements in advance at fixed CPMs. Programmatic uses real-time bidding to buy individual impressions based on audience signals — making it more precise, more flexible and more measurable, with the ability to optimise continuously rather than waiting for a campaign to end.
What an engagement can include
Scope is shaped around each client and package. A typical engagement can include:
DYNADS DSP execution
Campaign planning and buying through iMetric’s proprietary DSP — any campaign type, at scale across MENA inventory.
Audience targeting & segmentation
First and third-party data activation for precise audience targeting — demographic, behavioural, contextual and retargeting.
Display & rich media
Premium display and rich media placements across MENA publisher inventory with brand-safety controls built in.
Video & CTV
In-stream, outstream and connected TV programmatic video that reaches audiences across screens.
Brand safety & fraud controls
IVT filtering and brand-safety categorisation so impressions land where they should and are viewable.
Transparent reporting
Full visibility into impressions, frequency, cost and conversion. The client owns the data.
