A five-month, behaviour-led campaign that showcased Diriyah as a historical and cultural destination and converted interest into ticket sales.
What did iMetric do for Diriyah Season? iMetric showcased Diriyah as a historical and cultural place to visit, tracking audience behaviour across channels and events to drive high ticket sales across every event over five months.
The challenge
Build awareness of Diriyah as a cultural and heritage destination and drive online ticket purchases across a five-month season of events.
What iMetric did
iMetric followed audience behaviour across channels and events, optimising budget toward the highest-converting events, regions and platforms throughout the season.
The outcome
- 139,000 tickets sold — across all events over five months
- 650M impressions — 56.4M video views and 3.7M engagements
- 6.6M clicks — sustained across the season
Services used
See more of iMetric’s work in our portfolio.
