A worldwide recruitment campaign that rallied developers and innovators to a Saudi-led online hackathon.
What did iMetric do for the Hope Hackathon? iMetric grew registrations for the MCIT’s Hope Hackathon locally and globally — a media mix of social, search and programmatic across Saudi Arabia, the GCC, Europe, China, the USA and Canada, refined with custom and lookalike audiences.
The challenge
Grow registrations on the Hope Hackathon platform locally and globally, reaching developers, designers and innovators across three tracks.
What iMetric did
iMetric launched a media mix of social, search and programmatic across key global markets, applying advanced placement and creative optimisation with custom and lookalike audiences to hit registrations at the optimal cost.
The outcome
- 49,000 registrants — local and global
- 116M impressions — 1.54M clicks at a 1.3% CTR
- 3.2% registration rate — across markets
Services used
See more of iMetric’s work in our portfolio.
