A precision recruitment campaign that attracted top talent to three prestigious graduate programs and over-delivered on enrolment.
What did iMetric do for MBSC? iMetric ran a diversified social and search campaign with budget-efficiency optimisation, streamlined data capture and advanced tracking and automation (including Zapier) to attract 500+ top candidates for the Master in Finance, Masters in Management and Executive MBA — enrolling 521 students.
The challenge
Attract 500+ top talent for three prestigious programs — Master in Finance, Masters in Management and the Executive MBA — while keeping acquisition cost-efficient.
What iMetric did
iMetric leveraged a diversified mix of social channels and search engines, optimised media budget for high-quality traffic, streamlined candidate data capture, and boosted efficiency with advanced tracking and automation tools like Zapier.
The outcome
- 521 students enrolled — with 170 added to the next-intake waiting list
- 49M impressions — 426K clicks at a 5% lead conversion rate
- 40% acceptance rate — from a 30% application-submission rate
Services used
See more of iMetric’s work in our portfolio.
