A precision, multi-market B2B campaign that brought global investors to Saudi Arabia — in their own language.
What did iMetric do for the Ministry of Investment? iMetric drove qualified leads from senior business leaders in eight key markets — tailoring messaging and creative in each country’s native language and targeting by LinkedIn role, search behaviour and hyperlocal business hubs.
The challenge
Drive qualified leads from big corporations and entrepreneurs looking to invest in Saudi Arabia, across eight key global markets and languages.
What iMetric did
iMetric studied the mindset and online behaviour of senior business leaders, ran native-language messaging per market, A/B-tested creative by sector and function, and targeted by LinkedIn role, Google search trends and hyperlocal business hubs.
The outcome
- 1,190 qualified leads — with 174 appointments booked
- 8 countries, 8 languages — USA, UK, France, Russia, India, China, Japan, Germany
- 42,000 site visits — from senior decision-makers
Services used
See more of iMetric’s work in our portfolio.
