Performance media and social built to fill sailings and grow cruise bookings across the Gulf.
What did iMetric do for MSC Cruises? iMetric ran performance media and social to drive cruise bookings across the Gulf, pairing broad awareness with conversion-focused retargeting and continuous optimisation toward booking value.
The challenge
Grow cruise bookings and fill sailings across a competitive Gulf travel market, reaching holidaymakers and families with the right offer at the right moment.
What iMetric did
iMetric planned full-funnel performance media and social, retargeting high-intent travellers and optimising creative and budget toward booking conversions across the region.
The outcome
- Gulf-wide booking demand — performance media tuned to sailing conversions
- Efficient retargeting — high-intent travellers moved from interest to booking
- Continuous optimisation — budget moved to the best-performing channels
Services used
See more of iMetric’s work in our portfolio.
