A community-led campaign that planted a tea brand firmly in the gaming scene.
What did iMetric do for Rabea Tea? iMetric helped Rabea Tea own the gaming scene, delivering engagement five times higher than benchmarks and exceeding targets.
The challenge
Establish Rabea Tea in the gaming scene and drive engagement among gamers.
What iMetric did
iMetric built a gaming-led presence and creative that resonated with the gaming community, exceeding engagement benchmarks.
The outcome
- 5× higher engagement — vs benchmarks
- 2M impressions — in the gaming scene
- +53% over target — on delivery
Services used
See more of iMetric’s work in our portfolio.
