A standing-start B2C launch that established a fresh-seafood brand with massive reach and recall.
What did iMetric do for Red Sea? iMetric launched Red Sea’s B2C products (on top of its B2B operations) from zero consumer awareness — strategic positioning of the Red Sea origin, freshness, high protein and Omega-3 through hyper-local digital campaigns — achieving market-dominating brand recall.
The challenge
Introduce B2C products on top of B2B operations, launching with zero consumer awareness among health-conscious Saudi households and premium retail shoppers.
What iMetric did
iMetric ran hyper-local digital campaigns positioning the Red Sea origin and emphasising freshness, high protein and Omega-3, building recall from a standing start.
The outcome
- 51% / 69% brand recall — Red Sea Barramundi / Nagwa, from zero
- 1.4B impressions — to 28M reach
- 738M video views — 61M engagements
Services used
See more of iMetric’s work in our portfolio.
