A reach-and-engagement campaign that put the Saudi Media Forum in front of the media community at home and abroad.
What did iMetric do for the Saudi Media Forum? iMetric promoted the Saudi Media Forum to the media community locally and internationally — and to the Saudi public — driving attendance and participation through high-reach video and engagement formats.
The challenge
Promote the Saudi Media Forum to the media community — locally and internationally — and attract visitors to participate.
What iMetric did
iMetric ran high-reach video and engagement formats across channels, optimising for view rate and participation among media professionals and the public.
The outcome
- 28M video views — at a 41% view rate
- 68M impressions — 3.6M engagements
- 230K clicks — driving participation
Services used
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