A culture-led relaunch that reached Gen Z across their passion points with a branded song.
What did iMetric do for Suncola? iMetric relaunched Suncola with a branded song, reaching the personas identified through audience segmentation across passion-point platforms — football content for sports fans, Anghami for music fans, Twitch for gamers — and optimising for viewability and completion.
The challenge
Relaunch the brand with impact through a Suncola song, reaching multiple Gen Z personas across their passion points.
What iMetric did
iMetric segmented Gen Z by passion point and reached them with relevant content on the right platforms — football content for sports fans, Anghami for music, Twitch for gamers — optimising toward the highest viewability and completion.
The outcome
- 7.5M duplicated reach — across all platforms
- 60–90% video completion — on a 1m17s video
- ~50% over-delivery — on overall deliverables
Services used
See more of iMetric’s work in our portfolio.
