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Diriyah Season — 139K Tickets Across a Five-Month Cultural Season
A season-long, behaviour-led campaign that sold 139,000 tickets and delivered 650M impressions for Diriyah Season 2022–2023.
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Diriyah Tennis Cup — Filling the Stands with Smart Optimisation
Multi-platform optimisation that drove ticket sales for the Diriyah Tennis Cup at 86.2M impressions and a low cost per conversion.
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Saudi Cup — Turning Race-Day Buzz into Ticket Sales
A non-linear, landing-page-tested campaign that lifted conversion from 0.3% to 0.8% for the Saudi Cup.
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Sports for All Expo — Filling the Venue
An online ticketing campaign that filled 83.6% of capacity for the Sports for All Expo.
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KAFD Art Culinary Canvas — Channel-Led Attention
A click-optimised campaign for KAFD’s Art Culinary Canvas, peaking at the highest CTR on Snapchat.
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Jeddah Season — 545K Tickets Across a Coastal Summer
A result-driven, lower-funnel campaign that drove 545,000 ticket sales and 405,000 app downloads for Jeddah Season.
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F1 STC Saudi Arabian Grand Prix — Selling Out Race Day & Concerts
Full-funnel, data-driven media that sold out the F1 Saudi Arabian Grand Prix race day and concerts — 380M+ impressions and 210,000+ tickets sold.
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Riyadh Season — 680K Tickets for the Kingdom’s Flagship Season
Full-journey paid and social — heatmaps, attribution and cross-device targeting — that drove 680,000 ticket sales for Riyadh Season.
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Riyadh Marathon — Doubling Registrations Year on Year
A data-driven campaign that drove 33,786 registrations for the Riyadh Marathon while cutting cost-per-lead 69% year on year.
